Sandals & Beaches Resorts has long been a beloved partner of TravelSMG, and their participation in the 2025 Las Vegas Travel Agent Forum (LVTAF) was a standout moment. As a leading name in the luxury all-inclusive resort industry, Sandals offers Travel Agents unmatched opportunities to connect with their brand and learn about their exclusive offerings.
A Premier Destination for Travel Agents
At LVTAF, Sandals & Beaches presented a range of innovative programs designed to make Travel Agents' jobs easier and more rewarding. From detailed product knowledge to exclusive promotions, their booth was a go-to destination for Travel Agents looking to expand their expertise in the luxury vacation sector.
Luxury Travel Tips: Insights from the Experts
Ian Braun, Sr. Regional Sales Manager for Sandals & Beaches Resorts, took part in an expert panel focused on selling next-level travel. The session explored the mindset of the affluent traveler and shared practical tips for success in the luxury market. Ian’s insights, especially as they related to the Sandals & Beaches brand, offered valuable takeaways for Agents looking to grow their high-end business.
Lunch Presentation & Sponsorship
A key moment during LVTAF was the Sandals & Beaches sponsorship of the event's lunch session, where they hosted an engaging presentation for all attendees. The session provided valuable insights into the brands’ latest offerings, new resort developments, and the unique experiences they provide for travelers. Travel Agents were treated to an informative and interactive discussion that highlighted the best of their all-inclusive luxury, setting the stage for future collaborations.
On top of learning about all the exciting updates from Sandals, Agents were introduced to the new Sandals Elite Advisor Program. This loyalty initiative is designed to recognize and reward Travel Agents for their dedication and sales achievements. The program offers a structured pathway to access exclusive benefits and resources as they advance through the status levels. Additionally, the updated Travel Advisor Portal now features a comprehensive dashboard that tracks bookings and revenue, allowing Agents to easily monitor their progress and see when they’ll reach their next status level.
Engagement with Top Travel Agents
One of the highlights of Sandals' participation at LVTAF was the opportunity to meet with top-tier Travel Agents. As part of Travel Agent SELECT, Sandals offered one-on-one meetings with select Travel Agents, deepening relationships and sharing key insights about the newest resorts, destinations, and exclusive deals available to their clients. These tailored meetings allowed for in-depth conversations and gave Travel Agents the knowledge they need to better serve their clients.
A Beautiful Partnership
For those unfamiliar with Sandals & Beaches Resorts, their resorts in the Caribbean provide the ultimate in luxury, offering all-inclusive packages that include gourmet dining, pristine beaches, and unforgettable experiences. Designed for couples in love, Sandals Resorts boasts 15 Luxury Included resorts located on the Caribbean’s best beaches in Jamaica, Bahamas, Antigua and more. Beaches Resorts was born in 1997 from couples wanting to share these experiences with their families. Now, Beaches has 3 magnificent resorts in Jamaica and Turks & Caicos, and has been voted the World’s Leading Family All-Inclusive Resort for 23 years in a row! The brand’s commitment to excellence and service was on full display at LVTAF, where they demonstrated why they remain a preferred partner for many Travel Agents.
Looking Ahead
As Sandals continues to innovate and lead the way in luxury travel, their presence at LVTAF is just one example of how they actively engage with the travel industry to build lasting relationships with Travel Agents. With a focus on education, collaboration, and growth, Sandals & Beaches Resorts is positioned to remain a top choice for discerning travelers.
We are thrilled to have such a strong partnership with the brand and their presence at The Las Vegas Travel Agent Forum shows how dedicated they are to the Travel Agent community.