Hard to believe another year has come and gone! While we say this every year, 2025 was truly one for the books. Across our events, we welcomed over 1,300 Travel Agents and more than 480 Travel Suppliers from around the globe. Let’s take a moment to reflect on some of the highlights from this incredible year.
Las Vegas Travel Agent Forum
LVTAF continues to be our flagship event, and 2025 was no exception. With over 1,100 travel professionals in attendance, Las Vegas once again became the ultimate hub for learning, networking, and business growth. The event featured a dynamic mix of educational sessions, peer-to-peer networking, and interactive experiences for both Travel Agents and Suppliers. Feedback was overwhelmingly positive, with attendees highlighting the value of connecting with top suppliers and fellow Travel Agents.
Amazing Destination Experience
Our Amazing Destination Experience program continues to deliver immersive educational travel opportunities that go beyond the typical fam trip. In 2025, select Advisors explored Anchorage, Alaska, discovering the natural beauty, local culture, and travel opportunities the region offers. Another group traveled to Lomas Hospitality in Cancun for behind-the-scenes tours and supplier connections. Advisors also visited Sirenian Bay in Belize, diving into resort hospitality, local experiences, and destination education. Finally, a group explored Uganda, experiencing wildlife, luxury accommodations, and cultural immersion. These experiences equip Advisors with firsthand knowledge and stories they can use to inspire their clients and confidently sell these destinations.
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Romance Travel Forum
We brought Romance to the brand-new AVA Resort Cancun for the 2025 Romance Travel Forum! The Forum sold out with nearly 200 Travel Advisors and over 100 Supplier Partners focused on destination weddings, honeymoons, and romantic getaways. Over the four-day event, attendees participated in more than 4,100 one-to-one meetings, educational sessions, and peer-to-peer discussions, building meaningful connections and strengthening industry partnerships.
European Travel Agent Forum
Olá, Gran Canaria! ETAF 2025 brought together over 125 top-performing North American Travel Agents with Europe’s leading vacation destinations and suppliers from more than 20 countries. Held October 5 - 9 in Meloneras, Gran Canaria, Spain, the Forum combined mutual interest appointments, educational sessions, and curated destination experiences to give Advisors firsthand knowledge of the island’s culture, natural beauty, and hospitality offerings. Feedback highlighted the value of these connections and experiences in building confidence to sell European travel.
Travel Agency Owners Forum
Agency Owners from across the U.S. gathered in Antigua for the 2025 Travel Agency Owners Forum, an exclusive event focused on leadership, collaboration, and business growth. Attendees participated in peer-to-peer sessions, expert-led education, and targeted supplier connections, generating over 2,000 unique business interactions. The forum also offered destination immersion experiences, including excursions and FAM opportunities, equipping Agency Owners with firsthand knowledge to confidently sell Antigua & Barbuda.
We couldn’t be more excited about what’s ahead for 2026! From immersive experiences to industry-leading forums, TravelSMG continues to bring the travel community together to educate, connect, and inspire. Keep an eye out for our 2026 event announcements — you won’t want to miss what’s coming next! You can always stay up to date with us on social media, we’d love to see you there! You can find us on Facebook, Instagram, LinkedIn, YouTube and TikTok.