Since 2009, Travel Show Marketing Group (TravelSMG) has been connecting North American Travel Advisors with global tourism partners through a powerful combination of in-person events and immersive experiences. Our portfolio of events is designed with one goal in mind: to empower the leisure travel agent community through education, networking, and meaningful business development opportunities. Whether you're a new-to-industry Travel Agent or a seasoned Agency Owner, our events deliver access to top suppliers, curated learning sessions, and a community of professionals who are passionate about the travel industry.

Here's a closer look at each of our signature events:

Las Vegas Travel Agent Forum (LVTAF)
Held annually in Las Vegas, this is the largest event in the TravelSMG portfolio and the only one open to all North American Travel Agents. LVTAF welcomes a diverse mix of hosted and non-hosted attendees, creating a dynamic environment for business exchange. The event features a robust agenda including panel discussions, training seminars, and an expansive trade show floor. SELECT, an exclusive component of LVTAF, offers qualifying agents mutual-interest meetings with participating suppliers, ensuring high-value, one-to-one connections.

Romance Travel Forum (RTF)
RTF is a highly specialized, appointment-based program catering to the top-producing North American Travel Advisors focused on destination weddings, honeymoons, and other romantic getaways. Participation is hosted and by application only, with a vetted audience to ensure maximum value for all involved. In addition to one-to-one meetings, attendees engage in peer discussions, immersive evening experiences, and collaborative networking with global romance travel suppliers.

European Travel Agent Forum (ETAF)
Designed for Travel Agents with a focus on selling European travel, ETAF offers an unmatched opportunity to grow partnerships with suppliers representing destinations across the continent. Hosted in-market, ETAF combines educational programming and hands-on destination exploration, enabling Agents to return home with stronger relationships, firsthand knowledge, and new product offerings.

Travel Agency Owners Forum (TAOF)
TAOF is a uniquely intimate event focused exclusively on U.S.-based leisure travel Agency Owners. This hosted program provides direct access to decision-makers who oversee teams and influence broader sales strategies. TAOF offers one-to-one appointments, interactive sessions, peer-to-peer discussions, and an environment designed for strategic business growth.

Amazing Destination Experience (ADE)
ADE is not your typical trade event. This invite-only, custom-curated program brings together top-tier Travel Advisors and tourism partners in an immersive, in-destination experience. These small-group, highly personalized events are designed to foster deep connections, brand loyalty, and direct product education. Each ADE showcases a destination or product through the eyes of its partners and connects participants in unforgettable ways.

Across every event, TravelSMG remains committed to quality, relevance, and results. For Travel Advisors, it’s an opportunity to deepen product knowledge, build meaningful supplier connections, and fuel business growth. For Travel Suppliers, it’s a chance to engage directly with qualified professionals, strengthen brand visibility, and drive targeted sales. No matter your role in the travel industry, there’s a TravelSMG event built with your success in mind.